Book Launch Event – Mexico City – June 26 2013

“The Uncomfortable CEOs are interested in what is right, rather than who is right; they have a general dissatisfaction with the status quo, and always looking for ways to explore new boundaries.” (José Ignacio Sordo) “Innovation is the ability to see change as an opportunity, not a threat.” (Albert Einstein) “Creativity is thinking up new things. Innovation is doing new things.” (Theodore Levit) “The problem is never how to get new, innovative thoughts into your mind, but how to get old ones put.” (Dee Ward Hock)