Directive Leadership: Set direction – ensure a rigorous evaluation – establish governance – motivate others – inspire teams

“The Uncomfortable CEOs are interested in what is right, rather than who is right; they have a general dissatisfaction with the status quo, and always looking for ways to explore new boundaries.” (José Ignacio Sordo) “Innovation is the ability to see change as an opportunity, not a threat.” (Albert Einstein) “Creativity is thinking up new things. Innovation is doing new things.” (Theodore Levit) “The problem is never how to get new, innovative thoughts into your mind, but how to get old ones put.” (Dee Ward Hock) “Of you’re mot failing every now and again, it possibly you’re not doing anything innovative.” (Woody Allen)

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                     “My goal was not to create a team of doers . . . it was to create a team of leaders. A team of leaders was essential to P&G’s success, a team of leaders willing to make the tough call, willing to do the right things for the right reasons. Our approach was designed to foster leadership, not a team of followers waiting for their next set of directives, guidance, or orders. Throughout the process, leaders along with all the other members of the team must remain fast, speedy, nimble.”  

José Ignacio Sordo and P&G’s Latin America Merger with Gillette (2005)

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