José Ignacio has hit a homerun with “The Uncomfortable CEO”. This book is a must read for CEOs and other senior executives that leverage IT to create a competitive advantage in their business. Easy to read, to cover in one sitting! So what exactly is an uncomfortable CEO? It’s one that has strong curiosity, the ability to face reality, drives for results and never settles. Strong words. Especially in a time of uncertainty.
“The Uncomfortable CEO” book deals not so with the nature of the CEO, but how the CEO works with the CIO, and other management that deals with information technologies. It is clear now that information technologies are now strategic, so making this interaction work is key.
We do live under many dimensions of uncertainty, and the role of the CIO is reducing that uncertainty in the realm of technology. And today it is not just the internal uncertainty, but also the uncertainty of how the consumer is using technologies. What a challenge!
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